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Become a Certified Digital Marketer

Building Strong Brands by David Aaker

The Hard Things about Hard Things (Building a Business When There Are No Easy Answers) By Ben Horowitz

The Snowball Effect by Andy Bounds

UNDERSTANDING DIGITAL MARKETING BY DAMIAN RYAN

How To Talk To Anyone by Leil Lowndes

The New Entrepreneurz written by Ronen Gafni and Simcha Gluck

5 TIPS FOR CULTIVATING CREDIBILITY IN CUSTOMER SERVICE

Always be consistent in your approach – If you are clear about what you and your business stands for then a consistent message helps potential clients remember who you are. Be positive, professional, and warm at all times.

 
Keep your word – When your clients trust you it creates credibility but in business that credibility always needs to be earned. Prospective clients will look for indicators to help them decide if you are someone they can trust. If you already have a high level of credibility within your target audience then they will have expectations that you will need to work hard to maintain. Do this over a lengthy period of time however and you will create a loyal base of clients who will stay with you indefinitely.

 
Develop your expertise and be authentic – Be knowledgeable about your products and company. You should not be afraid to show people who you are and what you’re all about as an individual and a provider of services or products. It’s important to trust yourself and your own skills in order to win the trust of new clients and to establish lasting credibility.

 

Customers and co-workers should be treated with the same level of respect – In showing respect to others we create an atmosphere that allows others to respect us because we have earned it.

 
Build a web presence – These days, if you can’t be found on the internet, you simply don’t exist. Claim your domain name (preferably your company’s name),contacts, e-mail, phone-number, create a home page that shows your company logo, address, hours and brief descriptions of your product or service. You want potential customers to be able to reach you. To go a step further, pay for search engine optimization, that way your name or product and services comes up first whenever someone searches for anything related to what you do.

So that is all for today guys…

Remember that effective customer service is the core of every business.

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Exceptional Service: Exceptional Profit written by Leonardo Inghiller and Micah Solomon

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Excerpts from the book.

What if you could protect your business against competitive inroads once and for all? And what if you could build unprecedented strategic and financial value for your business through good times and bad? You will be able to do precisely this, once you learn the closely held secrets of customer loyalty.

In exceptional service, exceptional profit, this team of insiders shares its exclusive knowledge of the loyalty-building techniques pioneered by the world’s most successful service leaders including brick-and-mortar stars such as the Ritz-Carlton and Lexus and online success stories such as Netflix and CD Baby. They then lay out, step by step the details of how to apply these secrets to your company, whatever its size or specialty or price point.

Unique to this volume, Inghilleri and Solomon focus on battle-tested techniques that are immediately applicable in any business context.

Here are five examples drawn from the wide range of practical techniques that the authors will teach you – techniques which you can use to create unrivalled customer loyalty in your own business context:

  • How to select, train and inspire “loyalty virtuosos” at all organizational levels.
  • How to handle a service breakdown in a systematic way that actually leaves your customer more loyal than if the mishap had not happened in the first place.
  • How to gather and use data on customer preferences in a meaningful, practical and profitable way.
  • How to ensure that you meet your customer’s 21st Century expectations for timeliness and quality.
  • How to truly personalize the experience of your online customers – on every page of your website and in every step of their e-commerce encounters.

I encourage you to search for this book and devour the knowledge contained therein as knowledge is one of the tools you need to stand out in the market place.

Training Heights.

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